Every ship needs a captain, and behind Forty Fathoms, that’s me — Elizabeth Eldridge. I grew up along the gorgeous coastline of New Brunswick where salt air and crashing waves are as familiar as family. For me, the sea has always been my grounding force, a source of inspiration and a reminder of resilience.

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Before founding Forty Fathoms, I built my career in consulting and training, helping people and organizations grow stronger by focusing on wellbeing and connection. I've always taken great pride in giving back to my community through volunteering, and over the past few years that's included board and committee work for socioeconomic development in my region. It reignited my fire and pride, and a seed of an idea began. I wanted to create something tangible, something people could wear that captured the same values I hold dear: authenticity, strength and a deep respect for where we come from.

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Forty Fathoms is my way of weaving those threads together. It’s not just about clothing. It’s about telling a story. Each design reflects my love for the sea, my roots in a small coastal town. I’m proud to stand at the helm of this brand, steering it toward quality, connection and a lifestyle that feels both grounded and adventurous.

Thanks for taking a look at Forty Fathoms. And stay tuned. We're just getting started!